In the struggle for client companies are increasingly resorting to alternative means of communication, while paying less attention to traditional ones like radio, television, media, etc. And it is natural because the old methods do not allow bringing information to certain groups of customers as accurate as possible. Loyalty programs should at least have two equally important resources for selective exposure: the customer database with accurate contact information, and absolutely reliable channel of communication with the client.

The bar code on the phone screen can be used as a gift certificate, which the customer buys in a shop (traditional cell phone gift certificate) or on a Web site (online gift certificate), with the terminal fees and other payment systems. Showing this barcode in a shop, the customer can make purchases for a certain amount using cell phone gift certificate template. There also may be free gift certificates too. Such cell phone gift certificate can be used in many ways.

When you buy a gift certificate you are advised on the outlet or online phone number of the person to whom the gift was made, but you also have to leave more information about this person. A mobile gift certificate will be sent directly to your phone bestowed with a surprise after this. A person may receive a confirmation of delivery of gifts in the form of sms. If you purchase a certificate for yourself you then send it to your phone. In this case outlet must serve only the first visitor with the same number of the certificate and customers shall be warned about it to avoid fakes.